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Lonely Lingerie

Lonely Lingerie

New Zealand based Helene Morris and partner Steve Ferguson founded Lonely Lingerie in 2009, their vision "to empower women to be themselves". Lonely's design does not fit one size, or one shape, but with a range of bodies, it’s an inclusive take on luxury lingerie. More often than not, the 'vintage-inspired' styles are combined with cutouts, velvet trim, contrast paneling and multi straps, that make each piece unique. The Lonely Girls Project was launched by the brand to represent women in a positive and powerful way, full of organic and unfiltered images of body-positive Lonely babes in their bedrooms and backyards, at the beach, and hanging off their fire escapes.